FideWine, a secure and sustainable growth driver for Wines and Spirits

FIDEwine is the platform allowing the traceability of bottles of fine wines. No matter who you are, you will find value

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BACKGROUND

Market challenges

Selling
Rejuvenating and Retaining Consumers
Valuing

In addition, the wine sector is particularly affected by fraud, and the figures tell us that it is constantly increasing.

€530m

This is the direct annual loss for wine producers in Europe1

44%

of Asian buyers say they do not buy wine online for fear of counterfeits2

75%

of consumers prefer to buy a wine brand with anti-counterfeiting technology3
Blockchain4

We are based on the same blockchain as Nike, Starbucks or Meta

Our 4 pillars

Know consumers
Promoting the History of Domains
Protecting Brands
Supporting Distribution

Our solutions

1
Know consumers

An identified consumer is 3x more faithful and consumes 1.5x more per year. With FideWine, you turn each bottle into a direct point of contact: you get valuable information and start a lasting relationship.

2
Promoting History

Storytelling allowsincrease prices by 1 to 5% and reduce acquisition costs by 10 to 15%.
No one better than the Producer can tell his story, talk about the vintage, his love of the land and pass on his passion.

3
Shipping

+0.5 to +5% of turnover won thanks to trust and brand image.
Securing your bottles means protecting your image and your income.

+5 to +10% of turnover preserved thanks to the fight against counterfeiting

With FideWine, every bottle is verifiable everywhere, anytime.

4
Reception

The buyer receives the bottle and are ready to pay 5 to 20% more for a traced wine.
FideWine strengthens every stage of your distribution: proof of origin, differentiation, sustained commercial strategy, increased security and enriched experience

Sources :
PWC Research center “Hight-end spirit Market”
Hanken School of Economics “Impact of story telling”
Harvard Business Review
Nielsen

I am a producerI am a dealer/distributorI am a consumer
for producers

Making traceability a driver of growth

Value each bottle with a return on investment

Our added values for producers

Know your customer

By following consumer preferences, you can better understand their expectations, while continuing to work with your distributors

Control your reputation

You take control of your image by ensuring that only authenticated bottles reach your consumer, thus reinforcing the value of your work

Increased safety

By integrating anti-counterfeiting measures with traceability, you guarantee the authenticity of their wines, creating a relationship of trust with your consumers, while relying on your distributors to supply these products.

Geographical monitoring

You can visualize in which countries/regions your bottles travel and adjust your markets.

Anticipate risks

Thanks to artificial intelligence, you can quickly identify anomalies in the bottle path, thus offering increased safety to your consumers.

Optimize your marketing/acquisition costs

Having better customer knowledge reduces the cost of acquisition by 10-15% for you, and allows you to communicate more targeted.

Retrocommission

You will receive a commission for each bottle you will succeed to resell

for dealers/distributors

Making traceability a commercial asset

You improve your margin because traced bottles will have greater value
You increase your average basket
It is the assurance for your customers that you only offer products including origin is known
An enriched experience to capture new markets, new consumers

Our added values for traders and distributors

Guarantee the authenticity of the wines distributed

Each bottle is certified and traced using the FideWine digital passport, eliminating the risks of counterfeiting and strengthening the trust of their customers.

Differentiate yourself in a competitive market

With the contribution of artificial intelligence (AI), we will be able to detect the suspicious movements of each bottle

Creating value with every transaction

Traceability gives more transparency and therefore more value to exchanges, which enhances the act of distribution.

Improve their profitability

Authenticity and transparency strengthen customer trust: smoother sales, better protected margins and a reduction in costly disputes.

Aligning with the expectations of the sector

The demand for authenticity and transparency now comes as much from producers as from final buyers: by adopting FideWine, distributors are positioning themselves as guarantors of this trust.

Increase the effectiveness of marketing campaigns

With FIDEWine, each bottle provides verifiable proof of authenticity. Distributors thus have a differentiating and credible argument, which reinforces the impact of their promotional actions.

for consumers

Have the guarantee, the origin and the route of the bottles

FIDEWine, wine told differently, for today's wine enthusiasts and tomorrow's wine lovers.

Our added values for consumers

Know the origin of bottles

We are starting traceability only in the producers' cellars

Detect irregularities

With the contribution of artificial intelligence (AI), we detect the suspicious movements of each bottle

Reassure you

FIDEwine, combined with a security solution, increases the value of your bottles

The simplicity of transfers

Thanks to our application, it is very easy to transfer digital passports

More direct link to properties

FIDEwine will allow bottle owners and producers to connect

Know the path of bottles

By scanning the bottle, you have access to your journey as well as your mileage/carbon balance

FIDEwine is a set of tools

A PLATFORM

For monitoring and understanding data

There you will find the complete follow-up of your passport exchanges, their flow rate as well as management tools fordelivery instructions.

an iOS & ANDROID APP

For the operational processing of exchanges

Our applications manage the link physical/digital and transfers.
For the consumer, our applications make it possible to check theauthenticity and the journey of each bottle.
They also offer a function of cellar management simple and intuitive.

FAQS

Some questions you might ask yourself

Who is the FIDEwine solution for?

Our solution is aimed at all actors in the wine marketing chain. So from the producer to the end customer, including traders, distributors, importers, etc. However, the starting point of traceability is and will stay the producer.

At what stage of production do you work?

Our system requires the security of your bottles, using RFID, NFC and QR Code technology. Actors are already doing this very well and that is why we are working with them. FideWine retrieves the unique identifier applied by these operators to register it in the blockchain4 and allow all the follow-up that we offer you.

Do I need to have a security solution before working with you?

We know the security players and if you do not have any security system (QR code, NFC, RFID), we can take care of integrating this part into the project and support you.

Do I have to change my usual marketing?

No, you keep the partners you are used to working with.

Member

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Sources:
1 INPI (https://www.inpi.fr/domaine-pilier-innover/datas/contrefacon-des-vins-et-alcools-13-milliards-d-euros-de-pertes-annuelles)
2 Wine Intelligence Vinitrac China, November 2012
3 
Source: Rhys Pender (master of wine), “Counterfeit Wine - Its Impact on the Business of Wine”
4 For more information: https://www.economie.gouv.fr/entreprises/blockchain-definition-avantage-utilisation-application #
Nous sommes à Wine Paris du 10 au 12 Février
Contactez-nous en cliquant ou en flashant ce QRCode et retrouvons-nous là-bas
We are at Wine Paris from February 10 to 12.
Scan or click this QR code to contact us and let's meet there!