🗞️ "The paths for Bordeaux to emerge from the crisis"

A big thank you to Rémi Barroux and Laure Gasparotto for this report published in Le Monde, which gives a voice to those committed to reinventing the Bordeaux vineyard.

In early April, they had the pleasure of exchanging with hands-on winegrowers, players in the wine industry and engaged consultants around the profound changes our vineyard is experiencing. In crisis, yes, but above all in motion.

This collective testimony illustrates a shared desire: to rethink the fundamentals of our profession to better reconnect with our clients, our roots, and the meaning of our work.

Romain Bocchio, associate consultant at Derenoncourt Vignerons Consultants, cites Saint-Émilion as an example, which, according to him, is currently playing the "winegrower's card."

At Derenoncourt Vignerons Consultants, we firmly believe that this transformation must go through more human, more embodied viticulture oriented toward the future.

🙏 Thank you to the editorial team at Le Monde for this essential in-depth journalism, in these times of transition that shines a light on the work and voice of our clients: Château Hostens-Picant, Château Smith Haut Lafitte, Château Guadet, Château La Gaffelière, Château Larrivet Haut-Brion to name but a few.

Frédéric Massie

Simon Blanchard

Romain Bocchio

Julien Lavenu

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