🎯 A decisive step towards the controlled and virtuous digitalisation of fine wine labelling!

The DGCCRF - Ministère de l'Économie has just cleared up any ambiguity: it is now permissible to add a 'Find out more' button on the page dedicated to nutritional information and the list of ingredients, provided that this page remains strictly neutral and devoid of promotional content. This essential clarification will facilitate the smooth roll-out of digital passports.

✅ Why is this excellent news?

Compliance: the integration of the FIDEwine digital passport is perfectly aligned with European requirements.

Elegance: your physical labels retain their sobriety.

Experience: one click is all it takes to invite your customers into your world – history, terroir, CSR commitments and traceability.

🍷 In practice, for estates:

Preserve the aesthetics of the bottle while meeting new obligations.

Promote transparency, traceability and quality via a premium digital experience.

Convert a regulatory constraint into a competitive advantage.

🙏 Thank you to Vitisphere for its crystal-clear article that sheds light on the challenges of digital labelling.

🚀 At FIDEwine, we turn regulation into opportunity:

Turnkey digital passport, guaranteed compliance, premium customer experience.

👉 Want to know more? Let's talk about it right now!

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#DigitalPassport #DigitalLabelling #DGCCRF #FineWine #EURegulation #WineInnovation #Vitisphere