🚨 Château Lafleur exits the appellation system

After several decades of experience within the appellation system – created to guarantee quality ✅ and processes ⚖️ – Baptiste Guinaudeau emphasizes that "today their role needs to be reconsidered." (thank you Le Figaro for the article)

But one essential question remains: how do you explain this choice to those who keep an estate alive, namely the one who drinks the wine ?

👉 But does the producer really know them ❓

At FIDEwine, we are convinced that education 📚 and direct dialogue 🗣️ with customers are essential, because no one better than the producer can explain their choices.

Identifying and understanding your community of tasters 👄, buyers 💼, collectors or enthusiasts 🥂 – that's the key to making such bold decisions heard.

Lafleur's gamble perfectly illustrates the importance of knowing who you're addressing.

✨ And you, producers, do you really know your consumers ❓

Pomerol https://lnkd.in/euVMF5eQ

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