Last night, I had the opportunity to present FIDEwine to a gathering of wine industry professionals who were attentive and seeking concrete solutions to the challenges they face.

In a context where the industry is going through a delicate period, digital has become more essential than ever as a key lever: trust, traceability, consumer loyalty, data… are issues that must be addressed today. With this in mind, simple, pragmatic and operational solutions were presented to overcome the crisis and regain momentum.

My sincere thanks to the organizers, and particularly to Gilles BRIANCEAU, for the quality of the event and the richness of the discussions, as well as to the Institut Culturel Bernard Magrez for its hospitality.

For my part, I took great pleasure in sharing these solutions alongside my peers:

• Jean-Marie Cardebat (Economist, president of the EuAWE - European Association of Wine Economists)

• Alvaro Betanzos (DARTESS)

• Antoine Mothe (OENODATA)

• Sam Girardeau (BUREAU DE COURTAGE D BALARESQUE)

With this conviction, it is together that we will succeed.