Your market challenges today.

A market under pressure, more volatile consumers, and increasing price pressure.

The real question is: how can we concretely create more value?

🎤 Tuesday, February 10 at 6:00 PM, I will take part in a roundtable discussion as part of the Wine Paris trade show at La WineTech Space – Hall 7.1, Stand G255, alongside Barbara Iasiello and Romain Périgord de Villechenon with Bluenne CHAYE as moderator.

👉 The digital passport as a value creator for the wine & spirits industry:

It directly addresses three major challenges:

✔️ Generate sales for distributors

✔️ Rejuvenate and build consumer loyalty

✔️ Enhance brand and product value

🎯 From traceability to commercial performance, the digital passport transforms a legal obligation (the Nutri QR code) into a competitive advantage.

#WineParis #WineTech #DigitalPassport #ROI #CommercialStrategy #Producers #Distributors #ValueCreation

➡️ https://lnkd.in/ecfVt-9R