🔎 The Brazilian market for counterfeit wines and spirits: a real scourge that calls for strong responses.

As founder of FIDEwine, I have closely observed the scale of counterfeit wines and alcoholic beverages in Brazil, a market that is not only an economic threat, but also a major health risk.

📊 To date:

• 44,000 liters of counterfeit wine seized in 2025 during targeted operations by Brazilian authorities.

• Over 10,000 liters of illegal wine confiscated in a clandestine factory in 2024 with banned additives.

• 36% of alcoholic beverages marketed in Brazil are adulterated, counterfeit or illegal, impacting consumer confidence and market integrity.

• The illegal market weighs approximately R$ 55 billion per year, with nearly 2 billion liters of illicit products sold.

💡 Thanks to Priscilla Hennekam, whose work in communication and awareness is essential to shed light on this crisis and mobilize stakeholders around concrete actions.

👉 On the eve of the opening of the Brazilian market, it is absolutely key to deploy the best technological tools and traceability solutions, in order to secure the supply chain, protect consumers and strengthen confidence in authentic wines.

At FIDEwine, we are ready to meet this challenge.

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